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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Read more

The NBA All-Star game is a big money maker for the league and its media partners, but many star players would rather skip it. Read more

How restaurant brands advertised in the Super Bowl with data from EDO. Read more

Now that the dust has settled, Barbara Castiglia dives into which food brands were most effective at advertising during the big game. Read more

This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats. Read more

Regardless of what tact a company takes in its commercial, a 30-second spot in the Super Bowl LV broadcast cost millions. Read more

The Cadillac Lyriq was showcased in a commercial demonstrating Super Cruise. Read more

Analytics corp EDO ranked the celebrity appearances in branded ads during Super Bowl LV and The Voice judges and fiancés Gwen Stefani and Blake Shelton respectively ranked in the No. 1 and 2 spots. Read more

The 10 celebrity Super Bowl commercial appearances that prompted the most searches for the brand online. Read more

What happens when you combine the fervor of the Big Game with the excitement of an impending Marvel release? Record-setting viewership numbers, apparently. Read more

Disney+ is preparing to expand its selection of Marvel shows with the upcoming arrival of The Falcon and the Winter Soldier, debuting a trailer for the series during Super Bowl LV on Sunday night. Read more

The NBA is pressing to hold an All-Star Game despite pushback from top players. Read more

EXCLUSIVE: When it comes to which major studio’s trailers fared the best during the Super Bowl, it stands to reason that it would be Marvel’s upcoming Disney+ series The Falcon and the … Read more

According to data measurement and analytics company EDO, glucose monitoring company Dexcom was the clear winner this year. Read more

EDO CEO & President Kevin Krim joins the Yahoo Finance Live panel to discuss this year's Super Bowl ad performance. Read more

EDO CEO & President Kevin Krim joins the Yahoo Finance Live panel to discuss this year's Super Bowl ads. Read more

EDO, TVision list ads that drew consumer attention Read more

The big game's ads, broken down by sentiment, social engagement and more. Read more

With the social distance of the public due to the pandemic, the dynamics of how the game is noticeable can replace this year. Read more

Chart Review of Super Bowl LV Ad Rankings Read more

Most-searched national Super Bowl LV TV ads, according to analytics firm EDO Read more

EDO, a insights and analytics company, estimates the show had a recent, February 2020-February 2021, yearly media worth of $18.9 million. That's total national TV ad spend and media value, coming from on-air promotional messages for a number of Fox Corp’s platforms. Read more

In a pandemic, brands are looking to strike the right tone with Super Bowl commercials. Read more

EDO, Inc. announced the addition of four new hires to further the company’s strategic growth. Dr. John Cripps, Dr. Peter Foley, Diane Staffan, and Gowtham Prakash bring considerable industry experience and expertise to the company’s product strategy and advanced data science teams as EDO builds the industry’s first Convergent TV Ad Measurement platform. Read more

The Super Bowl will wrap up a football season that saw Progressive and State Farm score big with ad campaigns starring National Football League quarterbacks Baker Mayfield, Aaron Rodgers and Patrick Mahomes. ©A.M.Best – used with permission Read more

Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. Read more

The National Basketball Association has already postponed two games this week due to Covid-19 outbreaks. Read more

The NFL's players union said it continues to operate under an "understanding" playoff games will not be postponed if Covid-19 outbreaks are contained. Read more

The NBA is more diverse with competing teams and stars are spread out. The remaining task is managing a season where the Covid pandemic is raging. Read more

Two advertising expert told CNBC that CBS may be forced to offer last minute discounts to fill ad time. Read more

With the pandemic impacting the NFL's scheduling, advertisers who are not yet committed could see last-minute discounts for Super Bowl slots on CBS. Read more

What QSR advertising campaigns were effective during the pandemic? Read more

As the virus cuts into the annual ad blitz, CBS has yet to book all of the 30-second slots available for the big game. Read more

The state of Wisconsin is a microcosm of the financial devastation the pandemic has brought the sports industry, and those who rely on it. Read more

EDO President & CEO Kevin Krim joins Yahoo Finance Live to discuss the outlook for NFL viewership and ad spending ahead of the playoffs. Read more

Broadcast TV has a long, documented list of problems. Ratings have been in slow decline year after year for at least a decade. That slow fall off has accelerated since the beginning of the pandemic, as the ongoing shift in viewership habits towards streaming has rapidly grown. Read more

TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. Read more

Automakers are ready to take the field for one of the most uncertain National Football League seasons ever. In normal times, the biggest question mark for the NFL, which kicks off Thursday, Sept. 10, would be about who’s going to take home the Vince Lombardi Trophy in February. But the coronavirus pandemic threatens to disrupt the league and the games that have long been a key cog in many automakers’ marketing strategies. Read more

Here’s everything you need to know about how the coronavirus pandemic is affecting Hollywood. Read more

Advertising throughout the pandemic paid off for some restaurant and delivery companies. A little humor helps too. Read more

NCAA football games offer some of the best value for advertisers, so losing them would hurt — but NBA, MLB performing better than normal. Read more

Fox and Disney, which owns ESPN and ABC, prepare to take another hit from a pandemic that has already affected them with shutdowns and delays. Read more

The Big Ten and the Pac-12 became the first of the major college football conferences to postpone their seasons due to coronavirus concerns on Tuesday, sparking what could become a nearly $1 billion dollar loss in advertising revenue for Disney (DIS) across its ESPN and ABC channels. Read more

The decisions by the Big Ten and Pac-12 college athletic conferences to postpone their football season endanger a huge chunk of sales for media companies such as Walt Disney Co. and Fox Corp. Read more

EDO CEO & President Kevin Krim joins Yahoo Finance’s Zack Guzman to discuss how the coronavirus is impacting live sports and TV ad spending. Read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. Read more

EXCLUSIVE: Analytics corp EDO has launched the beta version of Entertainment EnGage (EEG), which will provide real-time insights on the engagement and interest levels on streaming originals and celebrities. Read more

New Solution Offers Unprecedented, Real-Time Insights into Consumer Interest in SVOD Titles Read more

The reopenings will take place in four phases, starting with a handful of theaters in Dallas on June 19. The remaining reopenings will be conducted between July 3 and July 17, and will include “enhanced cleaning and sanitizing protocols,” the company said. Read more

Cinemark and other theater chains are banking heavily on ‘Tenet’ to bring back audiences after reopenings. Read more

Cinemark CEO Mark Zoradi remained confident this morning on the exhibitor’s Q1 call that Warner Bros.’ Christopher Nolan movie Tenet will remain on track and open on its planned July 17 release date. Read more

An analysis of the Covid-19's spread in Japan suggests theaters may not be especially susceptible to outbreaks—provided the right guidelines are in place. Read more

With cinemas a distant memory, this easy home-theater strategy can bring upgraded movie nights to your living room. Read more

Data reveals that Apple's TV subscription service, Apple TV+, isn't seeing a rise in the number of subscribers even with people staying at home amid the COVID-19 pandemic. Read more

Demand for Apple TV Plus originals is high during the coronavirus pandemic, but subscriber growth is slow compared to other services. Read more

With 200 theaters open now in the US and the industry’s future a question mark, two recent surveys measured how squeamish we’re feeling. Read more

Tenedora de Cines, owner of exhibition giant Cinepolis, has acquired 2.8 million shares, or 2.4%, of U.S exhibitor Cinemark, according to an SEC filing Wednesday. Read more

Index hits Super Bowl levels, according to EDO Read more

Disney's Sean Hanrahan: "We believe that based on the success of the first spot, we owed it to fans to surprise and delight them one more time." Read more

It looks like AMC and Cinemark may have some luck in reopening this summer if they're able to do so. Read more

Will it? Won’t it? Can it? Exhibitors, rival studios and the town have been paralyzed all week wondering whether Warner Bros.’ Tenet will remain on its July 17 release date and bring the world’s movie theaters back from this coronavirus deep-freeze they’ve been suffering since mid-March. Read more

In an updated EDO moviegoer study entitled “Movie Theaters and Social Distancing”, 75% respondents said that they were more likely to return to cinemas upon their reopening when Tenet, Mulan and Russell Crowe’s Unhinged hits, that is should movie theaters implement certain safety measures. Read more

The "Hamilton" movie was set for theatrical release next October, but is the latest movie to get an early Disney Plus release. Read more

Will we ever go to the movies again? With theaters closed and Oscars up in the air, let's answer burning questions about moviegoing during COVID-19. Read more

TV ad measurement company EDO found the NFL Draft audience 37% more likely to search for brands and products advertised than last year’s draft. Read more

The cancellation of live sports events during the coronavirus pandemic could be costing media companies more than $1 billion in ad revenue and even more in invaluable opportunities for self-promotion for the media companies that broadcast the events. Read more

Jennifer Page jokes that four months in, this decade is already the worst of her life. A server at a nearby resort, she’s out of work due to the pandemic. Read more

While most prominent tech companies are fretting about the effects of the COVID-19 pandemic, Netflix Inc. may become even more important in the daily lives... Read more

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back... Read more

As live sports dried up, so too did some of the most valuable advertising real estate in the world. According to the advertising data analysis company EDO, eight of the top 10 programs for driving consumer search behavior were live sports. Read more

Papa John's having Shaquille O'Neal on board as a spokesperson and board member is driving customer engagement for the pizza brand, according to data by advertising analytics platform EDO​ cited in Yahoo News. Read more

At-home entertainment is seeing a dramatic surge amid the coronavirus pandemic, with streaming platforms like Disney+ (DIS) and Netflix (NFLX) benefitting. Read more

Yahoo Finance's Alexandra Canal breaks down how the coronavirus has impacted streaming as Netflix, Disney+ and other platforms capitalize on the coronavirus quarantine. Read more

Analytics company EDO surveyed 6,809 people in the US from March 24 to March 28 and released the results on Wednesday (the survey was conducted through a third-party company with a national panel of moviegoers). They suggest that audiences will return to movie theaters when they reopen — but not immediately. Read more

A new poll conducted by analytics company EDO asked 6,800 participants whether or not they were likely to return to movie theaters whenever they’re back open for business. The good news is that 70% of those polled said they were likely to head back to movie theaters, and out of that group, 45% of them said they were “highly likely” to get back in front of the big screen. But for others, it won’t be such a quick turnaround. Read more

The TV analytics company EDO surveyed 6,809 people in the US from March 24 to March 28 about their viewing habits while social distancing (the survey was conducted through a third-party survey company with a national panel of moviegoers). The results, which were released on Wednesday, suggest that streaming-service consumption is on the rise. Read more

I assume most of us miss going to the movies. Most movie theaters began shuttering nationwide on March 16 due to the coronavirus pandemic and that followed a series of high profile releases delaying their release dates indefinitely because of the uncertainty regarding how long the current state of affairs will last. Read more

I assume most of us miss going to the movies. Most movie theaters began shuttering nationwide on March 16 due to the coronavirus pandemic and that followed a series of high profile releases delaying their release dates indefinitely because of the uncertainty regarding how long the current state of affairs will last. Read more

After getting called out this week by an advisory firm for missing too many Papa John’s board meetings, Shaquille O’Neal might be feeling the pressure to prove his worth. Read more

Shaquille O’Neal joined the Papa John’s board of directors in March 2019, but the basketball legend is under scrutiny after a proxy firm claimed he attended less than 75% of board meetings during his first term. EDO, Inc. CEO & President Kevin Krim joins Yahoo Finance’s Zack Guzman to discuss why Shaq is still an important asset to the pizza company. Read more

A new study published by analytics corp EDO (via Deadline), titled “Social Distancing Moviegoing and TV Habits,” is sure to give theater exhibitors hope that things will largely return to normal for cinemas after this whole COVID-19 pandemic is in our past. The new survey paints a picture that shows a large majority of people … Read more

EXCLUSIVE: A majority of moviegoers definitely plan to head back to movie theaters once COVID-19 quells, however, 56% will take their time. Read more

While television consumption is up during the current crisis, the engagement with TV ads is down as measured by EDO, says Kevin Krim, CEO of the TV analytics and data company. Read more

The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans? Read more

Nimble, data-driven brands will find a way Read more

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service. Read more

The past week's best-performing ads pushed top-flight items at a bargain price. Read more

Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits. Read more

The most effective restaurant chain ads of last week focused on menu and service options rather than price. Read more

Research companies score commercials in big game. Read more

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO. Read more

The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to EDO, a TV measurement and analytics company. Read more

The Super Bowl featured both an exciting game and a hefty lineup of ads from the world’s top brands, most of which went for funny over feels. Read more

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated. Read more

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors. Read more

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers. Read more

Since Dec. 3, consumers who see Chevy employee-pricing ads have been 45 percent more likely to search for that brand online in the next five minutes than those who see one of the Jeep ads, according to data analytics firm EDO. Read more

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience. Read more

A new feature of Restaurant Business looks at the week’s most effective TV ads. Read more

Using data and analytics company EDO, Toyota can measure web searches for its brand or its car lines in the minutes following a commercial, and compare it to a baseline. Read more

In this newly-announced partnership, EDO provides the search data that enables a big TV advertiser to optimize and validate their spend Read more

Toyota is partnering with EDO, a TV analytics firm co-founded by actor Edward Norton, to improve campaign performance for TV ads Read more

'Toyota has seen firsthand the value of advanced TV analytics that can optimize advertising campaigns to more effectively drive consumer engagement.', said Kevin Krim, President and CEO of EDO Read more

A marketing analytics company co-founded by actor Edward Norton that got its start in the entertainment business is branching out into other sectors after inking a new deal with Toyota. Read more

Gauges response to messages and media choices Read more

New Partnership Harnesses EDO's Search Engagement Platform and Dataset Allows Toyota to Measure and Maximize Advertising Impact Through Real-Time, Rigorous Insights Read more

Search-based measurement solution EDO uses data to shed light on auto industry branding in English and Spanish Read more

EDO’s new master product taxonomy allows them to better work with advertisers, agencies, and television networks to inform their decision making when it comes to what products to advertise on what networks and programs. Read more

EDO, a TV analytics platform, scored every ad airing during the 2019 NFL Kickoff game, then ranked them based on the incremental search activity above the baseline generated by each ad. Read more

EDO says Toyota spot had most engagement. Read more

Analytics firm EDO said Toyota, Ford, and Chevrolet had the strongest "search engagement volume" generated by their ad airings. Read more

While digital advertising has become a growing part of auto companies' media plans, linear TV remains their largest spend category, says Kevin Krim, president and CEO of TV analytics platform EDO. Read more

One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. Read more

Massive data, technical rigor and objective neutrality needed Read more

Former CNBC SVP and general manager Kevin Krim is CEO of EDO, a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data. Read more

So many said #EatLikeAndy was a flop, but is that actually true? Read more

Viewers 8% more likely to purchase compared to regular pods Read more

It will soon expand to other dayparts, but the name won’t change Read more

Creative efforts needed to make $2M-$2.6M price tag pay off for brands Read more

The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some new ground this year in the era of plummeting ratings. Read more