See how EDO is challenging the status quo.

EDO, Inc. Announces Former IAB CEO Randall Rothenberg as Chair of Advisory Board
June 10, 2021 | GlobeNewswire
Prominent advertising industry leader, author and thought leader takes on key role as company enters next phase of reshaping Convergent TV measurement for advertisers and networks. Read more
TV is One of The Biggest Drivers of Organic Search, Kevin Krim, CEO of EDO
April 11, 2021 | Beet.TV
The most predictive signal for economic action is search and it's the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO. Read more
March Madness remains a TV cash cow despite men’s tournament ratings dip
April 8, 2021 | The Athletic
Despite being the latest event to suffer TV ratings declines, the NCAA men's tournament saw its ad revenue increase over 2019. Read more
TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is
February 25, 2021 | AdExchanger
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Read more
NBA All-Star Game Happening Despite Stars' Objections
February 19, 2021 | Front Office Sports
The NBA All-Star game is a big money maker for the league and its media partners, but many star players would rather skip it. Read more
How Did Brands Score in Super Bowl Advertising? (Podcast)
February 18, 2021 | Modern Restaurant Management
How restaurant brands advertised in the Super Bowl with data from EDO. Read more
Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021 | Market Scale
Now that the dust has settled, Barbara Castiglia dives into which food brands were most effective at advertising during the big game. Read more
How some Super Bowl LV advertisers scored on mobile
February 11, 2021 | Marketing Dive
This year's game was notable for the bigger presence of digital newcomers like DoorDash, Fiverr, Indeed, Klarna, Mercari, Reddit, Robinhood and Uber Eats. Read more
Super Bowl LV ad rates match last year's average score of $5.5 million
February 11, 2021 | Industry Leaders Magazine
Regardless of what tact a company takes in its commercial, a 30-second spot in the Super Bowl LV broadcast cost millions. Read more
Searches For Cadillac Surge After Super Bowl Commercials
February 11, 2021 | Carscoops
The Cadillac Lyriq was showcased in a commercial demonstrating Super Cruise. Read more
Gwen Stefani Most Searched Celeb In Wake Of T-Mobile Super Bowl Spot – EDO Report
February 10, 2021 | Deadline
Analytics corp EDO ranked the celebrity appearances in branded ads during Super Bowl LV and The Voice judges and fiancés Gwen Stefani and Blake Shelton respectively ranked in the No. 1 and 2 spots. Read more
Super Bowl 2021 Commercials: Top Ten Celebrities Who Drove the Most Searches
February 10, 2021 | Morning Brew
The 10 celebrity Super Bowl commercial appearances that prompted the most searches for the brand online. Read more
The Falcon And The Winter Soldier's Super Bowl Trailer Smashed A Viewing Record
February 10, 2021 | Looper
What happens when you combine the fervor of the Big Game with the excitement of an impending Marvel release? Record-setting viewership numbers, apparently. Read more
'The Falcon and the Winter Soldier' Trailer Sets Super Bowl 2021 Record for Most Views
February 10, 2021 | Pop Culture
Disney+ is preparing to expand its selection of Marvel shows with the upcoming arrival of The Falcon and the Winter Soldier, debuting a trailer for the series during Super Bowl LV on Sunday night. Read more
NBA players oppose All-Star Game, but the league knows there's a lot of money on the line
February 9, 2021 | CNBC
The NBA is pressing to hold an All-Star Game despite pushback from top players. Read more
‘The Falcon And The Winter Soldier’ Super Bowl Spot Smashes Online Viewing Record For A Streaming Series
February 9, 2021 | Deadline
EXCLUSIVE: When it comes to which major studio’s trailers fared the best during the Super Bowl, it stands to reason that it would be Marvel’s upcoming Disney+ series The Falcon and the … Read more
Nick Jonas, Bruce Springsteen, Scissorhands And More: Which Super Bowl Commercial Drew The Most Interest?
February 9, 2021 | Benzinga
According to data measurement and analytics company EDO, glucose monitoring company Dexcom was the clear winner this year. Read more
Nick Jonas to Bruce Springsteen: Top-performing Super Bowl commercials
February 8, 2021 | Yahoo! Money
EDO CEO & President Kevin Krim joins the Yahoo Finance Live panel to discuss this year's Super Bowl ad performance. Read more
EDO CEO and President Kevin Krim breaks down the top-performing Super Bowl commercials
February 8, 2021 | NFL News
EDO CEO & President Kevin Krim joins the Yahoo Finance Live panel to discuss this year's Super Bowl ads. Read more
State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms
February 8, 2021 | Broadcasting & Cable
EDO, TVision list ads that drew consumer attention Read more
By the numbers: Super Bowl LV
February 8, 2021 | Marketing Dive
The big game's ads, broken down by sentiment, social engagement and more. Read more
Automakers will show fewer Super Bowl ads, but they're still in the game
February 8, 2021 | Motor World
With the social distance of the public due to the pandemic, the dynamics of how the game is noticeable can replace this year. Read more
Australian Open Continues Without Fans Amid COVID-19 Lockdown
February 8, 2021 | Morning Consult
Chart Review of Super Bowl LV Ad Rankings Read more
Bill Shea: Most-searched national Super Bowl LV TV ads
February 8, 2021 | The Athletic
Most-searched national Super Bowl LV TV ads, according to analytics firm EDO Read more
Fox Business Drops 'Lou Dobbs Tonight,' Its Highest-Rated Show, Day After $2.7B Defamation Suit
February 7, 2021 | MediaPost
EDO, a insights and analytics company, estimates the show had a recent, February 2020-February 2021, yearly media worth of $18.9 million. That's total national TV ad spend and media value, coming from on-air promotional messages for a number of Fox Corp’s platforms. Read more
The Super Bowl TV commercial is an expensive risk or reward, especially in 2021
February 5, 2021 | The Athletic
In a pandemic, brands are looking to strike the right tone with Super Bowl commercials. Read more
EDO, Inc. Announces Key New Hires to Support Convergent TV Growth
February 2, 2021 | EDO, Inc.
EDO, Inc. announced the addition of four new hires to further the company’s strategic growth. Dr. John Cripps, Dr. Peter Foley, Diane Staffan, and Gowtham Prakash bring considerable industry experience and expertise to the company’s product strategy and advanced data science teams as EDO builds the industry’s first Convergent TV Ad Measurement platform. Read more
Industry Observer: Progressive and State Farm NFL Quarterback Ads Could Hike Market Share
January 27, 2021 | AM Best
The Super Bowl will wrap up a football season that saw Progressive and State Farm score big with ad campaigns starring National Football League quarterbacks Baker Mayfield, Aaron Rodgers and Patrick Mahomes. ©A.M.Best – used with permission Read more
TV ads for insurance companies that feature NFL quarterbacks greatly outperform other ads
January 15, 2021 | CNBC
Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO. Read more
NBA says no plans for pause, but it will address pandemic protocols to ease Covid-19 troubles
January 12, 2021 | CNBC
The National Basketball Association has already postponed two games this week due to Covid-19 outbreaks. Read more
NFL is still committed to playoffs despite more Covid-19 outbreaks
January 6, 2021 | CNBC
The NFL's players union said it continues to operate under an "understanding" playoff games will not be postponed if Covid-19 outbreaks are contained. Read more
Adam Silver has to get the NBA through one more Covid-shortened season, but the league could take off after that
December 22, 2020 | CNBC
The NBA is more diverse with competing teams and stars are spread out. The remaining task is managing a season where the Covid pandemic is raging. Read more
Super Bowl Delay Would Be 'Devastating' For Advertisers
December 21, 2020 | Barrett Sports Media
Two advertising expert told CNBC that CBS may be forced to offer last minute discounts to fill ad time. Read more
Super Bowl ads could be a bargain if the NFL’s Covid struggles continue
December 20, 2020 | CNBC
With the pandemic impacting the NFL's scheduling, advertisers who are not yet committed could see last-minute discounts for Super Bowl slots on CBS. Read more
QSR Pandemic Messaging Focused on Empathy and Convenience Wins Consumer Engagement
December 16, 2020 | Modern Restaurant Management
What QSR advertising campaigns were effective during the pandemic? Read more
Wary Companies Hesitate on Super Bowl Commercials, Citing Pandemic
December 15, 2020 | The New York Times
As the virus cuts into the annual ad blitz, CBS has yet to book all of the 30-second slots available for the big game. Read more
2020: The Year in Sports When Everybody Lost
December 13, 2020 | The New York Times
The state of Wisconsin is a microcosm of the financial devastation the pandemic has brought the sports industry, and those who rely on it. Read more
Why NFL ad sales may be in trouble ahead of the Super Bowl
December 7, 2020 | Yahoo! Finance
EDO President & CEO Kevin Krim joins Yahoo Finance Live to discuss the outlook for NFL viewership and ad spending ahead of the playoffs. Read more
What Brands Can Do With Search Until TV Provides Better Measurement
November 19, 2020 | AdWeek
Broadcast TV has a long, documented list of problems. Ratings have been in slow decline year after year for at least a decade. That slow fall off has accelerated since the beginning of the pandemic, as the ongoing shift in viewership habits towards streaming has rapidly grown. Read more
TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable
September 17, 2020 | AdExchanger
TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. Read more
Brands’ NFL game plans flag COVID as wild card
September 6, 2020 | Automotive News
Automakers are ready to take the field for one of the most uncertain National Football League seasons ever. In normal times, the biggest question mark for the NFL, which kicks off Thursday, Sept. 10, would be about who’s going to take home the Vince Lombardi Trophy in February. But the coronavirus pandemic threatens to disrupt the league and the games that have long been a key cog in many automakers’ marketing strategies. Read more
COVID-19 Hasn’t Killed The Movie Theater, But A Lot Of Changes Are Ahead
August 22, 2020 | HuffPost
Here’s everything you need to know about how the coronavirus pandemic is affecting Hollywood. Read more
Marketers create TV ads that resonate with pandemic-weary consumers
August 20, 2020 | Restaurant Business
Advertising throughout the pandemic paid off for some restaurant and delivery companies. A little humor helps too. Read more
NCAA Football Postponements Creates Void, Sports Back Performing Well
August 16, 2020 | Front Office Sports
NCAA football games offer some of the best value for advertisers, so losing them would hurt — but NBA, MLB performing better than normal. Read more
Postponed College Football Games Could Disrupt $1 Billion in TV Ads
August 12, 2020 | The New York Times
Fox and Disney, which owns ESPN and ABC, prepare to take another hit from a pandemic that has already affected them with shutdowns and delays. Read more
College football cancellations could cost ESPN more than $850 million, but boost NFL opportunity
August 12, 2020 | Yahoo! Finance
The Big Ten and the Pac-12 became the first of the major college football conferences to postpone their seasons due to coronavirus concerns on Tuesday, sparking what could become a nearly $1 billion dollar loss in advertising revenue for Disney (DIS) across its ESPN and ABC channels. Read more
College Football Shutdown Puts $1.2 Billion in TV Ads at Risk
August 12, 2020 | Bloomberg
The decisions by the Big Ten and Pac-12 college athletic conferences to postpone their football season endanger a huge chunk of sales for media companies such as Walt Disney Co. and Fox Corp. Read more
Why NFL has an 'interesting opportunity' amid COVID-19: EDO CEO
August 11, 2020 | Yahoo! Finance
EDO CEO & President Kevin Krim joins Yahoo Finance’s Zack Guzman to discuss how the coronavirus is impacting live sports and TV ad spending. Read more
The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach
August 6, 2020 | AdExchanger
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. Read more
EDO Launches Streaming Originals Tracker Entertainment EnGage
June 25, 2020 | Deadline
EXCLUSIVE: Analytics corp EDO has launched the beta version of Entertainment EnGage (EEG), which will provide real-time insights on the engagement and interest levels on streaming originals and celebrities. Read more
EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals
June 25, 2020 | GlobeNewswire
New Solution Offers Unprecedented, Real-Time Insights into Consumer Interest in SVOD Titles Read more
Cinemark movie theaters to be open by July 17
June 17, 2020 | Fox 5 New York
The reopenings will take place in four phases, starting with a handful of theaters in Dallas on June 19. The remaining reopenings will be conducted between July 3 and July 17, and will include “enhanced cleaning and sanitizing protocols,” the company said. Read more
Movie Theaters Face Their Biggest Summer Thriller Yet
June 8, 2020 | The Wall Street Journal
Cinemark and other theater chains are banking heavily on ‘Tenet’ to bring back audiences after reopenings. Read more
‘Tenet’ July 17 Release: Cinemark Boss Says Warner Bros. & Christopher Nolan “Optimistic” Pic Will Stick To That Date
June 3, 2020 | Deadline
Cinemark CEO Mark Zoradi remained confident this morning on the exhibitor’s Q1 call that Warner Bros.’ Christopher Nolan movie Tenet will remain on track and open on its planned July 17 release date. Read more
Under the right conditions, going back to the movies might not be as dangerous as you think
June 1, 2020 | Quartz
An analysis of the Covid-19's spread in Japan suggests theaters may not be especially susceptible to outbreaks—provided the right guidelines are in place. Read more
Have a Top-Notch Film Experience Without Leaving Home
May 29, 2020 | The Wall Street Journal
With cinemas a distant memory, this easy home-theater strategy can bring upgraded movie nights to your living room. Read more
Apple TV+ Not Enjoying Bump In Subscribers Amid Coronavirus Pandemic
May 25, 2020 | International Business Times
Data reveals that Apple's TV subscription service, Apple TV+, isn't seeing a rise in the number of subscribers even with people staying at home amid the COVID-19 pandemic. Read more
Apple TV Plus' 'Defending Jacob' is a hit, but new data suggests subscriber growth is sluggish
May 22, 2020 | Business Insider
Demand for Apple TV Plus originals is high during the coronavirus pandemic, but subscriber growth is slow compared to other services. Read more
What would it take to get you back to the movie theater?
May 22, 2020 | Boston Globe
With 200 theaters open now in the US and the industry’s future a question mark, two recent surveys measured how squeamish we’re feeling. Read more
Theater Chain Cinepolis Of Mexico Takes Stake In Cinemark
May 20, 2020 | Deadline
Tenedora de Cines, owner of exhibition giant Cinepolis, has acquired 2.8 million shares, or 2.4%, of U.S exhibitor Cinemark, according to an SEC filing Wednesday. Read more
Engagement With ‘Last Dance’ Pays Off for Sponsors
May 18, 2020 | Broadcasting & Cable
Index hits Super Bowl levels, according to EDO Read more
1998: State Farm Was There – And So Was ESPN’s ‘SportsCenter;’ Behind The Making Of The Mayne, Olbermann And Cohn Ads For ‘The Last Dance’
May 17, 2020 | ESPN Front Row
Disney's Sean Hanrahan: "We believe that based on the success of the first spot, we owed it to fans to surprise and delight them one more time." Read more
Survey Says Most Moviegoers Will Return to Theaters If Safety Rules Are Enforced
May 16, 2020 | Movieweb
It looks like AMC and Cinemark may have some luck in reopening this summer if they're able to do so. Read more
Is ‘Tenet’ Still Sticking On Its July 17 Release Date?
May 16, 2020 | Deadline
Will it? Won’t it? Can it? Exhibitors, rival studios and the town have been paralyzed all week wondering whether Warner Bros.’ Tenet will remain on its July 17 release date and bring the world’s movie theaters back from this coronavirus deep-freeze they’ve been suffering since mid-March. Read more
Majority Of Moviegoers Will Return To Cinemas If COVID-19 Safety Guidelines Are In Place, EDO Survey Finds
May 15, 2020 | Deadline
In an updated EDO moviegoer study entitled “Movie Theaters and Social Distancing”, 75% respondents said that they were more likely to return to cinemas upon their reopening when Tenet, Mulan and Russell Crowe’s Unhinged hits, that is should movie theaters implement certain safety measures. Read more
The 'Hamilton' movie is coming to Disney Plus in July, more than a year before it was expected to hit theaters
May 12, 2020 | Business Insider
The "Hamilton" movie was set for theatrical release next October, but is the latest movie to get an early Disney Plus release. Read more
Will we ever go to movie theaters again? And are the Oscars even happening? We have answers
May 11, 2020 | USA Today
Will we ever go to the movies again? With theaters closed and Oscars up in the air, let's answer burning questions about moviegoing during COVID-19. Read more
NFL Draft Provided Strong Ad Engagement
April 27, 2020 | Front Office Sports
TV ad measurement company EDO found the NFL Draft audience 37% more likely to search for brands and products advertised than last year’s draft. Read more
With Live Sports Sidelined, Networks Could Lose $1 Billion in Advertising
April 20, 2020 | Cheddar
The cancellation of live sports events during the coronavirus pandemic could be costing media companies more than $1 billion in ad revenue and even more in invaluable opportunities for self-promotion for the media companies that broadcast the events. Read more
In shutdown, a glimpse of life without movie theaters
April 14, 2020 | AP News
Jennifer Page jokes that four months in, this decade is already the worst of her life. A server at a nearby resort, she’s out of work due to the pandemic. Read more
Netflix in the age of COVID-19: Streaming pioneer may have new edge on competition
April 8, 2020 | MarketWatch
While most prominent tech companies are fretting about the effects of the COVID-19 pandemic, Netflix Inc. may become even more important in the daily lives... Read more
Let Us Not Retreat From The Good Of Advertising In A Crisis
April 7, 2020 | AdExchanger
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back... Read more
Monday Morning Marketer: EDO President and CEO Kevin Krim
April 6, 2020 | Front Office Sports
As live sports dried up, so too did some of the most valuable advertising real estate in the world. According to the advertising data analysis company EDO, eight of the top 10 programs for driving consumer search behavior were live sports. Read more
Shaquille O'Neal ads drive engagement for Papa John's
April 6, 2020 | Marketing Dive
Papa John's having Shaquille O'Neal on board as a spokesperson and board member is driving customer engagement for the pizza brand, according to data by advertising analytics platform EDO​ cited in Yahoo News. Read more
Disney an early streaming winner as Americans are stuck indoors amid coronavirus pandemic
April 4, 2020 | Yahoo! Finance
At-home entertainment is seeing a dramatic surge amid the coronavirus pandemic, with streaming platforms like Disney+ (DIS) and Netflix (NFLX) benefitting. Read more
Disney an early winner as Americans are stuck indoors amid coronavirus pandemic
April 3, 2020 | Yahoo! Finance
Yahoo Finance's Alexandra Canal breaks down how the coronavirus has impacted streaming as Netflix, Disney+ and other platforms capitalize on the coronavirus quarantine. Read more
Movies theaters to rebound after reopening but not immediately: Survey
April 3, 2020 | Business Insider
Analytics company EDO surveyed 6,809 people in the US from March 24 to March 28 and released the results on Wednesday (the survey was conducted through a third-party company with a national panel of moviegoers). They suggest that audiences will return to movie theaters when they reopen — but not immediately. Read more
Many Moviegoers Eager to Return to Movie Theaters, But Others Are More Hesitant Due to Coronavirus
April 3, 2020 | Slash Film
A new poll conducted by analytics company EDO asked 6,800 participants whether or not they were likely to return to movie theaters whenever they’re back open for business. The good news is that 70% of those polled said they were likely to head back to movie theaters, and out of that group, 45% of them said they were “highly likely” to get back in front of the big screen. But for others, it won’t be such a quick turnaround. Read more
Disney Plus, Hulu getting biggest subscriber gains: surveys
April 2, 2020 | Business Insider
The TV analytics company EDO surveyed 6,809 people in the US from March 24 to March 28 about their viewing habits while social distancing (the survey was conducted through a third-party survey company with a national panel of moviegoers). The results, which were released on Wednesday, suggest that streaming-service consumption is on the rise. Read more
New Survey Shows Whether Moviegoers Will Return To Theaters When They Reopen
April 2, 2020 | Reel Talk
I assume most of us miss going to the movies. Most movie theaters began shuttering nationwide on March 16 due to the coronavirus pandemic and that followed a series of high profile releases delaying their release dates indefinitely because of the uncertainty regarding how long the current state of affairs will last. Read more
New survey shows whether moviegoers will return to theaters when they reopen
April 2, 2020 | JoBlo
I assume most of us miss going to the movies. Most movie theaters began shuttering nationwide on March 16 due to the coronavirus pandemic and that followed a series of high profile releases delaying their release dates indefinitely because of the uncertainty regarding how long the current state of affairs will last. Read more
Shaq has boosted Papa John's advertisement engagement by more than 30%
April 1, 2020 | Yahoo! Finance
After getting called out this week by an advisory firm for missing too many Papa John’s board meetings, Shaquille O’Neal might be feeling the pressure to prove his worth. Read more
Papa John’s Shaq ads more effective at driving consumer search engagement: EDO
April 1, 2020 | Yahoo! Finance
Shaquille O’Neal joined the Papa John’s board of directors in March 2019, but the basketball legend is under scrutiny after a proxy firm claimed he attended less than 75% of board meetings during his first term. EDO, Inc. CEO & President Kevin Krim joins Yahoo Finance’s Zack Guzman to discuss why Shaq is still an important asset to the pizza company. Read more
New Study Says Many People Will Eventually Return To Cinemas After Reopening But Most Will Wait A While
April 1, 2020 | The Playlist
A new study published by analytics corp EDO (via Deadline), titled “Social Distancing Moviegoing and TV Habits,” is sure to give theater exhibitors hope that things will largely return to normal for cinemas after this whole COVID-19 pandemic is in our past. The new survey paints a picture that shows a large majority of people … Read more
Moviegoers Very Likely To Return To Movie Theaters Post-Coronavirus: Study
April 1, 2020 | Deadline
EXCLUSIVE: A majority of moviegoers definitely plan to head back to movie theaters once COVID-19 quells, however, 56% will take their time. Read more
TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim
March 31, 2020 | Beet.TV
While television consumption is up during the current crisis, the engagement with TV ads is down as measured by EDO, says Kevin Krim, CEO of the TV analytics and data company. Read more
What coronavirus means for sports marketing
March 26, 2020 | Marketing Dive
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans? Read more
Can TV Advertisers Win Without Live Sports?
March 24, 2020 | Broadcasting & Cable
Nimble, data-driven brands will find a way Read more
Wendy’s breakfast ads succeed in cutting through the clutter
March 6, 2020 | Restaurant Business
Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service. Read more
Casual chains tout the quality side of value
February 28, 2020 | Restaurant Business
The past week's best-performing ads pushed top-flight items at a bargain price. Read more
Week’s top-performing TV restaurant ads: Something old, something new
February 14, 2020 | Restaurant Business
Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits. Read more
Food Steals The Advertising Spotlight
February 7, 2020 | Restaurant Business
The most effective restaurant chain ads of last week focused on menu and service options rather than price. Read more
Tide Commercial Cleans Up With Super Bowl Attention
February 3, 2020 | Broadcasting & Cable
Research companies score commercials in big game. Read more
Little Caesars Wins Super Bowl Restaurant-Ad Derby
February 3, 2020 | Restaurant Business
The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO. Read more
Automakers Win Super Bowl
February 3, 2020 | MediaPost
The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to EDO, a TV measurement and analytics company. Read more
Top 3s and bottom 3s: what the industry thought of the Super Bowl ads
February 3, 2020 | The Drum
The Super Bowl featured both an exciting game and a hefty lineup of ads from the world’s top brands, most of which went for funny over feels. Read more
Olive Garden, Applebee’s Cut Through Tv Ad Clutter
January 24, 2020 | Restaurant Business
The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated. Read more
Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown
January 17, 2020 | Restaurant Business
A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors. Read more
Value Pitches Dominate Start of QSR's Ad Year
January 10, 2020 | Restaurant Business
Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers. Read more
Chevy's ad campaign a winner, data shows
December 23, 2019 | Automotive News
Since Dec. 3, consumers who see Chevy employee-pricing ads have been 45 percent more likely to search for that brand online in the next five minutes than those who see one of the Jeep ads, according to data analytics firm EDO. Read more
Value Pitches Cut Through Casual Dining's Holiday Ad Clutter
December 20, 2019 | Restaurant Business
A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience. Read more
Which Restaurant Chains Are Winning In Holiday Advertising?
December 17, 2019 | Restaurant Business
A new feature of Restaurant Business looks at the week’s most effective TV ads. Read more
Why Toyota Loves Distracted TV Audiences
December 11, 2019 | AdExchanger
Using data and analytics company EDO, Toyota can measure web searches for its brand or its car lines in the minutes following a commercial, and compare it to a baseline. Read more
Toyota's Measurement Solution for Linear TV
November 25, 2019 | DMN
In this newly-announced partnership, EDO provides the search data that enables a big TV advertiser to optimize and validate their spend Read more
Toyota tracks TV ads' impact on searches to optimize performance
November 14, 2019 | Marketing Dive
Toyota is partnering with EDO, a TV analytics firm co-founded by actor Edward Norton, to improve campaign performance for TV ads Read more
Data, measurement and analytics company EDO Inc. announced a new partnership with Toyota
November 14, 2019 | Cynopsis Media
'Toyota has seen firsthand the value of advanced TV analytics that can optimize advertising campaigns to more effectively drive consumer engagement.', said Kevin Krim, President and CEO of EDO Read more
Toyota's new oracle
November 13, 2019 | AdAge
A marketing analytics company co-founded by actor Edward Norton that got its start in the entertainment business is branching out into other sectors after inking a new deal with Toyota. Read more
EDO Helping Toyota Measure Impact of Ad Campaigns
November 13, 2019 | Broadcasting & Cable
Gauges response to messages and media choices Read more
EDO and Toyota Partner for Cutting-Edge TV Advertising
November 13, 2019 | PR Newswire
New Partnership Harnesses EDO's Search Engagement Platform and Dataset Allows Toyota to Measure and Maximize Advertising Impact Through Real-Time, Rigorous Insights Read more
The Search Metrics Behind Subaru's Spanish-Language TV Debut
November 4, 2019 | DMN
Search-based measurement solution EDO uses data to shed light on auto industry branding in English and Spanish Read more
Access Innovations Completes Mapping Engagement with EDO
October 7, 2019 | TaxoDiary
EDO’s new master product taxonomy allows them to better work with advertisers, agencies, and television networks to inform their decision making when it comes to what products to advertise on what networks and programs. Read more
Toyota, 'Joker' Big Winners On NFL Kickoff
September 9, 2019 | MediaPost
EDO, a TV analytics platform, scored every ad airing during the 2019 NFL Kickoff game, then ranked them based on the incremental search activity above the baseline generated by each ad. Read more
Car Ads Rev Up During NBC’s NFL Season Opener
September 6, 2019 | Broadcasting & Cable
EDO says Toyota spot had most engagement. Read more
Jeep debuts new Gladiator ad during 'Thursday Night Football'
September 6, 2019 | Automotive News
Analytics firm EDO said Toyota, Ford, and Chevrolet had the strongest "search engagement volume" generated by their ad airings. Read more
Automakers Increase TV Spending Prior To Labor Day
September 2, 2019 | MediaPost
While digital advertising has become a growing part of auto companies' media plans, linear TV remains their largest spend category, says Kevin Krim, president and CEO of TV analytics platform EDO. Read more
What we can learn from DTC success with TV ads
July 16, 2019 | TechCrunch
One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. Read more
With the Incumbents Struggling, Are We Living in the Post-Measurement Era?
June 6, 2019 | Broadcasting & Cable
Massive data, technical rigor and objective neutrality needed Read more
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
May 6, 2019 | Beet.TV
Former CNBC SVP and general manager Kevin Krim is CEO of EDO, a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data. Read more
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
March 13, 2019 | AdWeek
So many said #EatLikeAndy was a flop, but is that actually true? Read more
NBCU Says Prime Pods Boosted Show and Brands
March 5, 2019 | Broadcasting & Cable
Viewers 8% more likely to purchase compared to regular pods Read more
NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format
March 4, 2019 | AdWeek
It will soon expand to other dayparts, but the name won’t change Read more
New Data Sheds Light on Value of Oscar Ads
February 25, 2019 | Broadcasting & Cable
Creative efforts needed to make $2M-$2.6M price tag pay off for brands Read more
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies
February 22, 2019 | Deadline
The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some new ground this year in the era of plummeting ratings. Read more
Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
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