Our Company

EDO helps its clients thrive by enabling data-driven decisions that deliver stronger business results.

Our Intent

To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.

Our Values

About Us

Our company was co-founded in 2015 by award-winning actor, filmmaker, and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler.

Our headquarters are in three exciting locations: Culver City in Greater Los Angeles, the SoHo district of New York City, and SOMA in San Francisco. These three places are the springboard from which EDO’s team supports clients nationwide as they strive to generate greater value from their creative efforts and media investments.

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A Few of Our Clients


Have you heard the good news?

TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is
February 25, 2021 | AdExchanger
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Read more
NBA All-Star Game Happening Despite Stars' Objections
February 19, 2021 | Front Office Sports
The NBA All-Star game is a big money maker for the league and its media partners, but many star players would rather skip it. Read more
How Did Brands Score in Super Bowl Advertising? (Podcast)
February 18, 2021 | Modern Restaurant Management
How restaurant brands advertised in the Super Bowl with data from EDO. Read more
Reviewing Super Bowl Food Ads: Who Scored?
February 18, 2021 | Market Scale
Now that the dust has settled, Barbara Castiglia dives into which food brands were most effective at advertising during the big game. Read more
For press inquiries, please email press@edo.com

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