Our Company

EDO helps its clients thrive by enabling data-driven decisions that deliver stronger business results.

Our Intent

To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.

Our Values

About Us

Our company was co-founded in 2015 by award-winning actor, filmmaker, and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler.

Our headquarters are in three exciting locations: Culver City in Greater Los Angeles, the SoHo district of New York City, and SOMA in San Francisco. These three places are the springboard from which EDO’s team supports clients nationwide as they strive to generate greater value from their creative efforts and media investments.

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A Few of Our Clients


Have you heard the good news?

Marketers create TV ads that resonate with pandemic-weary consumers
August 20, 2020 | Restaurant Business
Advertising throughout the pandemic paid off for some restaurant and delivery companies. A little humor helps too. Read more
NCAA Football Postponements Creates Void, Sports Back Performing Well
August 16, 2020 | Front Office Sports
NCAA football games offer some of the best value for advertisers, so losing them would hurt — but NBA, MLB performing better than normal. Read more
Postponed College Football Games Could Disrupt $1 Billion in TV Ads
August 12, 2020 | The New York Times
Fox and Disney, which owns ESPN and ABC, prepare to take another hit from a pandemic that has already affected them with shutdowns and delays. Read more
College football cancellations could cost ESPN more than $850 million, but boost NFL opportunity
August 12, 2020 | Yahoo! Finance
The Big Ten and the Pac-12 became the first of the major college football conferences to postpone their seasons due to coronavirus concerns on Tuesday, sparking what could become a nearly $1 billion dollar loss in advertising revenue for Disney (DIS) across its ESPN and ABC channels. Read more
For press inquiries, please email press@edo.com

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