We know that in the midst of the unprecedented events brought on by COVID-19, marketers and their agencies are under immense pressure to examine every aspect of your TV advertising strategy and budget.
EDO can help and we are offering to do that, at no cost, for all national TV marketers and their agencies for the next 60 days.
Without fee, we are offering our real-time National TV advertising measurement capabilities to help your team assess this rapidly changing national TV environment. With no live sports on TV potentially for months, we know you have no choice but to replan.
Whether you are scrambling to re-express your TV budget to maintain your business goals or are looking for ways to most effectively and efficiently reach consumers while cutting back, EDO will provide you with a data-driven way to get the most out of your remaining TV.
We are available to you for the next 60 days to share real-time and deep historical insights into which TV programming and which creative is driving the most consumer engagement for your specific brand. We want to put our real-time behavioral metrics to work for you - our fully syndicated capabilities don’t use PII, pixels, or require any first-party data, so we can be up and running immediately.
Contact us now to schedule a 15-minute video call.
“EDO has developed a platform that delivers a new, granular form of TV measurement that makes TV advertising as dynamic and actionable as digital. Through our partnership, we better understand consumer behavior and the value and impact of our campaign investments, helping us make more informed advertising decisions.”
- Vinay Shahani, VP of Integrated Marketing Operations, Toyota Motor North America, as quoted in Broadcasting & Cable