See how EDO is challenging the status quo.

Actor Edward Norton is trying to change how the TV industry measures viewership
December 9, 2018 | CNBC
Edward Norton's start-up, EDO, is trying to bring analytics tools to the film and TV industry and help push them deeper into the the digital age. If the technology works, media companies will have better data to inform what shows they should create. Read more
How Edward Norton’s EDO Is Revolutionizing The Movie Test-Screening Biz: No More Pens, No More Papers, No More Waiting
November 14, 2018 | Deadline
The Edward Norton-backed analytics company EDO is catapulting the screening test process to the 21st century: They’re taking it digital, and studios including Warner Bros and other majors are on board. Read more
Ed Norton -- Yes, The Hollywood Star -- Gets Funding For TV Analytics Firm
November 1, 2018 | Forbes
Actor-director Ed Norton and his storied tech partner get fresh funds for a data analytics firm that's making new strides in old-fashioned linear television advertising. Read more
Edo raises $12M to measure TV ad effectiveness
November 1, 2018 | TechCrunch
Edo, an ad analytics startup founded by Daniel Nadler and actor Edward Norton, announced today that it has raised $12 million in Series A funding. Read more
Edward Norton’s TV Ad-Tech Startup Just picked up $12 Million in Funding
November 1, 2018 | AdWeek
The Hollywood star is joined by a host of ad industry heavyweights, including Vista Equity co-founders and the Goodhart brothers. Read more
Edward Norton-Backed TV-Analytics Startup EDO Raises $12 Million
November 1, 2018 | Variety
EDO, co-founded by actor and entrepreneur Edward Norton, has banked $12 million in Series A funding to fuel its buildout of its data-analytics service that measures how effectively TV ads drive consumer purchasing behavior. Read more
For press inquiries, please email

Want to see how it works?

Get the analytics you’ve always wanted.