See how EDO is challenging the status quo.

Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts. Read more
Which commercial won the Super Bowl? Depends on who you ask
February 4, 2019 | Fast Company
The measurement and ranking of Super Bowl advertising is as diverse as the commercials themselves. Here’s a look at some of the more interesting ads. Read more
Fewer Super Bowl auto ads leaves brands with more room to shine
February 4, 2019 | Automotive News
The reduced number of Super Bowl car ads benefited the five brands that participated this year -- Audi, Hyundai, Kia, Mercedes-Benz and Toyota. Read more
EDO Builds Data Platform To Measure TV Ad Engagement
January 31, 2019 | Forbes
Kevin Krim, CEO of TV ad measurement company, EDO, uses AI applied to huge consumer behavioral datasets. The company's original founders included Academy Award nominated actor and film maker, Edward Norton, legendary venture capitalist Jim Breyer and Daniel Nadler, founder and CEO of Kensho. Read more
Actor Edward Norton is trying to change how the TV industry measures viewership
December 9, 2018 | CNBC
Edward Norton's start-up, EDO, is trying to bring analytics tools to the film and TV industry and help push them deeper into the the digital age. If the technology works, media companies will have better data to inform what shows they should create. Read more
How Edward Norton’s EDO Is Revolutionizing The Movie Test-Screening Biz: No More Pens, No More Papers, No More Waiting
November 14, 2018 | Deadline
The Edward Norton-backed analytics company EDO is catapulting the screening test process to the 21st century: They’re taking it digital, and studios including Warner Bros and other majors are on board. Read more
Ed Norton -- Yes, The Hollywood Star -- Gets Funding For TV Analytics Firm
November 1, 2018 | Forbes
Actor-director Ed Norton and his storied tech partner get fresh funds for a data analytics firm that's making new strides in old-fashioned linear television advertising. Read more
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