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Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown
January 17, 2020 | Restaurant Business
A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors. Read more
Value Pitches Dominate Start of QSR's Ad Year
January 10, 2020 | Restaurant Business
Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers. Read more
Chevy's ad campaign a winner, data shows
December 23, 2019 | Automotive News
Since Dec. 3, consumers who see Chevy employee-pricing ads have been 45 percent more likely to search for that brand online in the next five minutes than those who see one of the Jeep ads, according to data analytics firm EDO. Read more
Value Pitches Cut Through Casual Dining's Holiday Ad Clutter
December 20, 2019 | Restaurant Business
A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience. Read more
Which Restaurant Chains Are Winning In Holiday Advertising?
December 17, 2019 | Restaurant Business
A new feature of Restaurant Business looks at the week’s most effective TV ads. Read more
Why Toyota Loves Distracted TV Audiences
December 11, 2019 | AdExchanger
Using data and analytics company EDO, Toyota can measure web searches for its brand or its car lines in the minutes following a commercial, and compare it to a baseline. Read more
Toyota's Measurement Solution for Linear TV
November 25, 2019 | DMN
In this newly-announced partnership, EDO provides the search data that enables a big TV advertiser to optimize and validate their spend Read more
Toyota tracks TV ads' impact on searches to optimize performance
November 14, 2019 | Marketing Dive
Toyota is partnering with EDO, a TV analytics firm co-founded by actor Edward Norton, to improve campaign performance for TV ads Read more
Data, measurement and analytics company EDO Inc. announced a new partnership with Toyota
November 14, 2019 | Cynopsis Media
'Toyota has seen firsthand the value of advanced TV analytics that can optimize advertising campaigns to more effectively drive consumer engagement.', said Kevin Krim, President and CEO of EDO Read more
Toyota's new oracle
November 13, 2019 | AdAge
A marketing analytics company co-founded by actor Edward Norton that got its start in the entertainment business is branching out into other sectors after inking a new deal with Toyota. Read more
EDO Helping Toyota Measure Impact of Ad Campaigns
November 13, 2019 | Broadcasting & Cable
Gauges response to messages and media choices Read more
EDO and Toyota Partner for Cutting-Edge TV Advertising
November 13, 2019 | PR Newswire
New Partnership Harnesses EDO's Search Engagement Platform and Dataset Allows Toyota to Measure and Maximize Advertising Impact Through Real-Time, Rigorous Insights Read more
The Search Metrics Behind Subaru's Spanish-Language TV Debut
November 4, 2019 | DMN
Search-based measurement solution EDO uses data to shed light on auto industry branding in English and Spanish Read more
Access Innovations Completes Mapping Engagement with EDO
October 7, 2019 | TaxoDiary
EDO’s new master product taxonomy allows them to better work with advertisers, agencies, and television networks to inform their decision making when it comes to what products to advertise on what networks and programs. Read more
Toyota, 'Joker' Big Winners On NFL Kickoff
September 9, 2019 | MediaPost
EDO, a TV analytics platform, scored every ad airing during the 2019 NFL Kickoff game, then ranked them based on the incremental search activity above the baseline generated by each ad. Read more
Car Ads Rev Up During NBC’s NFL Season Opener
September 6, 2019 | Broadcasting & Cable
EDO says Toyota spot had most engagement. Read more
Jeep debuts new Gladiator ad during 'Thursday Night Football'
September 6, 2019 | Automotive News
Analytics firm EDO said Toyota, Ford, and Chevrolet had the strongest "search engagement volume" generated by their ad airings. Read more
Automakers Increase TV Spending Prior To Labor Day
September 2, 2019 | MediaPost
While digital advertising has become a growing part of auto companies' media plans, linear TV remains their largest spend category, says Kevin Krim, president and CEO of TV analytics platform EDO. Read more
What we can learn from DTC success with TV ads
July 16, 2019 | TechCrunch
One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. Read more
With the Incumbents Struggling, Are We Living in the Post-Measurement Era?
June 6, 2019 | Broadcasting & Cable
Massive data, technical rigor and objective neutrality needed Read more
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
May 6, 2019 | Beet.TV
Former CNBC SVP and general manager Kevin Krim is CEO of EDO, a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data. Read more
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
March 13, 2019 | AdWeek
So many said #EatLikeAndy was a flop, but is that actually true? Read more
NBCU Says Prime Pods Boosted Show and Brands
March 5, 2019 | Broadcasting & Cable
Viewers 8% more likely to purchase compared to regular pods Read more
NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format
March 4, 2019 | AdWeek
It will soon expand to other dayparts, but the name won’t change Read more
New Data Sheds Light on Value of Oscar Ads
February 25, 2019 | Broadcasting & Cable
Creative efforts needed to make $2M-$2.6M price tag pay off for brands Read more
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies
February 22, 2019 | Deadline
The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some new ground this year in the era of plummeting ratings. Read more
Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
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