Press

See how EDO is challenging the status quo.

What we can learn from DTC success with TV ads
July 16, 2019 | TechCrunch
One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. Read more
With the Incumbents Struggling, Are We Living in the Post-Measurement Era?
June 6, 2019 | Broadcasting & Cable
Massive data, technical rigor and objective neutrality needed Read more
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
May 6, 2019 | Beet.TV
Former CNBC SVP and general manager Kevin Krim is CEO of EDO, a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data. Read more
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
March 13, 2019 | AdWeek
So many said #EatLikeAndy was a flop, but is that actually true? Read more
NBCU Says Prime Pods Boosted Show and Brands
March 5, 2019 | Broadcasting & Cable
Viewers 8% more likely to purchase compared to regular pods Read more
NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format
March 4, 2019 | AdWeek
It will soon expand to other dayparts, but the name won’t change Read more
New Data Sheds Light on Value of Oscar Ads
February 25, 2019 | Broadcasting & Cable
Creative efforts needed to make $2M-$2.6M price tag pay off for brands Read more
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies
February 22, 2019 | Deadline
The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some new ground this year in the era of plummeting ratings. Read more
Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
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