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What coronavirus means for sports marketing
March 26, 2020 | Marketing Dive
The Olympics have been postponed. Major leagues are suspending their seasons. How can brands pivot and still reach fans? Read more
Can TV Advertisers Win Without Live Sports?
March 24, 2020 | Broadcasting & Cable
Nimble, data-driven brands will find a way Read more
Wendy’s breakfast ads succeed in cutting through the clutter
March 6, 2020 | Restaurant Business
Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service. Read more
Casual chains tout the quality side of value
February 28, 2020 | Restaurant Business
The past week's best-performing ads pushed top-flight items at a bargain price. Read more
Week’s top-performing TV restaurant ads: Something old, something new
February 14, 2020 | Restaurant Business
Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits. Read more
Food Steals The Advertising Spotlight
February 7, 2020 | Restaurant Business
The most effective restaurant chain ads of last week focused on menu and service options rather than price. Read more
Tide Commercial Cleans Up With Super Bowl Attention
February 3, 2020 | Broadcasting & Cable
Research companies score commercials in big game. Read more
Little Caesars Wins Super Bowl Restaurant-Ad Derby
February 3, 2020 | Restaurant Business
The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO. Read more
Automakers Win Super Bowl
February 3, 2020 | MediaPost
The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to EDO, a TV measurement and analytics company. Read more
Top 3s and bottom 3s: what the industry thought of the Super Bowl ads
February 3, 2020 | The Drum
The Super Bowl featured both an exciting game and a hefty lineup of ads from the world’s top brands, most of which went for funny over feels. Read more
Olive Garden, Applebee’s Cut Through Tv Ad Clutter
January 24, 2020 | Restaurant Business
The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated. Read more
Chick-fil-A, Olive Garden also win in ‘Jeopardy!’ showdown
January 17, 2020 | Restaurant Business
A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors. Read more
Value Pitches Dominate Start of QSR's Ad Year
January 10, 2020 | Restaurant Business
Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers. Read more
Chevy's ad campaign a winner, data shows
December 23, 2019 | Automotive News
Since Dec. 3, consumers who see Chevy employee-pricing ads have been 45 percent more likely to search for that brand online in the next five minutes than those who see one of the Jeep ads, according to data analytics firm EDO. Read more
Value Pitches Cut Through Casual Dining's Holiday Ad Clutter
December 20, 2019 | Restaurant Business
A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience. Read more
Which Restaurant Chains Are Winning In Holiday Advertising?
December 17, 2019 | Restaurant Business
A new feature of Restaurant Business looks at the week’s most effective TV ads. Read more
Why Toyota Loves Distracted TV Audiences
December 11, 2019 | AdExchanger
Using data and analytics company EDO, Toyota can measure web searches for its brand or its car lines in the minutes following a commercial, and compare it to a baseline. Read more
Toyota's Measurement Solution for Linear TV
November 25, 2019 | DMN
In this newly-announced partnership, EDO provides the search data that enables a big TV advertiser to optimize and validate their spend Read more
Toyota tracks TV ads' impact on searches to optimize performance
November 14, 2019 | Marketing Dive
Toyota is partnering with EDO, a TV analytics firm co-founded by actor Edward Norton, to improve campaign performance for TV ads Read more
Data, measurement and analytics company EDO Inc. announced a new partnership with Toyota
November 14, 2019 | Cynopsis Media
'Toyota has seen firsthand the value of advanced TV analytics that can optimize advertising campaigns to more effectively drive consumer engagement.', said Kevin Krim, President and CEO of EDO Read more
Toyota's new oracle
November 13, 2019 | AdAge
A marketing analytics company co-founded by actor Edward Norton that got its start in the entertainment business is branching out into other sectors after inking a new deal with Toyota. Read more
EDO Helping Toyota Measure Impact of Ad Campaigns
November 13, 2019 | Broadcasting & Cable
Gauges response to messages and media choices Read more
EDO and Toyota Partner for Cutting-Edge TV Advertising
November 13, 2019 | PR Newswire
New Partnership Harnesses EDO's Search Engagement Platform and Dataset Allows Toyota to Measure and Maximize Advertising Impact Through Real-Time, Rigorous Insights Read more
The Search Metrics Behind Subaru's Spanish-Language TV Debut
November 4, 2019 | DMN
Search-based measurement solution EDO uses data to shed light on auto industry branding in English and Spanish Read more
Access Innovations Completes Mapping Engagement with EDO
October 7, 2019 | TaxoDiary
EDO’s new master product taxonomy allows them to better work with advertisers, agencies, and television networks to inform their decision making when it comes to what products to advertise on what networks and programs. Read more
Toyota, 'Joker' Big Winners On NFL Kickoff
September 9, 2019 | MediaPost
EDO, a TV analytics platform, scored every ad airing during the 2019 NFL Kickoff game, then ranked them based on the incremental search activity above the baseline generated by each ad. Read more
Car Ads Rev Up During NBC’s NFL Season Opener
September 6, 2019 | Broadcasting & Cable
EDO says Toyota spot had most engagement. Read more
Jeep debuts new Gladiator ad during 'Thursday Night Football'
September 6, 2019 | Automotive News
Analytics firm EDO said Toyota, Ford, and Chevrolet had the strongest "search engagement volume" generated by their ad airings. Read more
Automakers Increase TV Spending Prior To Labor Day
September 2, 2019 | MediaPost
While digital advertising has become a growing part of auto companies' media plans, linear TV remains their largest spend category, says Kevin Krim, president and CEO of TV analytics platform EDO. Read more
What we can learn from DTC success with TV ads
July 16, 2019 | TechCrunch
One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. Read more
With the Incumbents Struggling, Are We Living in the Post-Measurement Era?
June 6, 2019 | Broadcasting & Cable
Massive data, technical rigor and objective neutrality needed Read more
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
May 6, 2019 | Beet.TV
Former CNBC SVP and general manager Kevin Krim is CEO of EDO, a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data. Read more
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
March 13, 2019 | AdWeek
So many said #EatLikeAndy was a flop, but is that actually true? Read more
NBCU Says Prime Pods Boosted Show and Brands
March 5, 2019 | Broadcasting & Cable
Viewers 8% more likely to purchase compared to regular pods Read more
NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format
March 4, 2019 | AdWeek
It will soon expand to other dayparts, but the name won’t change Read more
New Data Sheds Light on Value of Oscar Ads
February 25, 2019 | Broadcasting & Cable
Creative efforts needed to make $2M-$2.6M price tag pay off for brands Read more
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies
February 22, 2019 | Deadline
The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some new ground this year in the era of plummeting ratings. Read more
Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
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