See how EDO is challenging the status quo.

EDO Helping Toyota Measure Impact of Ad Campaigns
November 13, 2019 | Broadcasting & Cable
Gauges response to messages and media choices Read more
EDO and Toyota Partner for Cutting-Edge TV Advertising
November 13, 2019 | PR Newswire
New Partnership Harnesses EDO's Search Engagement Platform and Dataset Allows Toyota to Measure and Maximize Advertising Impact Through Real-Time, Rigorous Insights Read more
The Search Metrics Behind Subaru's Spanish-Language TV Debut
November 4, 2019 | DMN
Search-based measurement solution EDO uses data to shed light on auto industry branding in English and Spanish Read more
Access Innovations Completes Mapping Engagement with EDO
October 7, 2019 | TaxoDiary
EDO’s new master product taxonomy allows them to better work with advertisers, agencies, and television networks to inform their decision making when it comes to what products to advertise on what networks and programs. Read more
Toyota, 'Joker' Big Winners On NFL Kickoff
September 9, 2019 | MediaPost
EDO, a TV analytics platform, scored every ad airing during the 2019 NFL Kickoff game, then ranked them based on the incremental search activity above the baseline generated by each ad. Read more
Car Ads Rev Up During NBC’s NFL Season Opener
September 6, 2019 | Broadcasting & Cable
EDO says Toyota spot had most engagement. Read more
Jeep debuts new Gladiator ad during 'Thursday Night Football'
September 6, 2019 | Automotive News
Analytics firm EDO said Toyota, Ford, and Chevrolet had the strongest "search engagement volume" generated by their ad airings. Read more
Automakers Increase TV Spending Prior To Labor Day
September 2, 2019 | MediaPost
While digital advertising has become a growing part of auto companies' media plans, linear TV remains their largest spend category, says Kevin Krim, president and CEO of TV analytics platform EDO. Read more
What we can learn from DTC success with TV ads
July 16, 2019 | TechCrunch
One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. Read more
With the Incumbents Struggling, Are We Living in the Post-Measurement Era?
June 6, 2019 | Broadcasting & Cable
Massive data, technical rigor and objective neutrality needed Read more
All Brands Can Be Like Direct Brands: EDO’s Kevin Krim
May 6, 2019 | Beet.TV
Former CNBC SVP and general manager Kevin Krim is CEO of EDO, a data science company that uses machine learning to crunch data sets like consumer search and browsing behaviour, turning it in to marketing data. Read more
Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed
March 13, 2019 | AdWeek
So many said #EatLikeAndy was a flop, but is that actually true? Read more
NBCU Says Prime Pods Boosted Show and Brands
March 5, 2019 | Broadcasting & Cable
Viewers 8% more likely to purchase compared to regular pods Read more
NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format
March 4, 2019 | AdWeek
It will soon expand to other dayparts, but the name won’t change Read more
New Data Sheds Light on Value of Oscar Ads
February 25, 2019 | Broadcasting & Cable
Creative efforts needed to make $2M-$2.6M price tag pay off for brands Read more
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies
February 22, 2019 | Deadline
The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some new ground this year in the era of plummeting ratings. Read more
Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
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