Our Company

EDO helps its clients thrive by enabling data-driven decisions that deliver stronger business results.

Our Intent

To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.
Our Commitments
To provide clients with precise data that helps them optimize their marketing efforts
To serve them with a powerful combination of industry experience and elite technical data science
To deliver an unparalleled level of rigorous statistics and depth of research
To be nimble and quick, making it easier for clients to explore new ideas and approaches – and helping them enjoy more success
We are revolutionizing how marketers engage with consumers by illuminating and analyzing – for the first time – the behavioral link between advertising and consumer purchase intent.

About Us

Our company was co-founded in 2015 by award-winning actor, filmmaker, and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler.

Our headquarters are in three exciting locations: Culver City in Greater Los Angeles, the SoHo district of New York City, and The Mission in San Francisco. These three places are the springboard from which EDO’s team supports clients nationwide as they strive to generate greater value from their creative efforts and media investments.

A Few of Our Clients


Have you heard the good news?

Actor Edward Norton is trying to change how the TV industry measures viewership
December 9, 2018 | CNBC
Edward Norton's start-up, EDO, is trying to bring analytics tools to the film and TV industry and help push them deeper into the the digital age. If the technology works, media companies will have better data to inform what shows they should create. Read more
How Edward Norton’s EDO Is Revolutionizing The Movie Test-Screening Biz: No More Pens, No More Papers, No More Waiting
November 14, 2018 | Deadline
The Edward Norton-backed analytics company EDO is catapulting the screening test process to the 21st century: They’re taking it digital, and studios including Warner Bros and other majors are on board. Read more
Ed Norton -- Yes, The Hollywood Star -- Gets Funding For TV Analytics Firm
November 1, 2018 | Forbes
Actor-director Ed Norton and his storied tech partner get fresh funds for a data analytics firm that's making new strides in old-fashioned linear television advertising. Read more
Edo raises $12M to measure TV ad effectiveness
November 1, 2018 | TechCrunch
Edo, an ad analytics startup founded by Daniel Nadler and actor Edward Norton, announced today that it has raised $12 million in Series A funding. Read more
For press inquiries, please email press@edo.com

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