Our Company

EDO helps its clients thrive by enabling data-driven decisions that deliver stronger business results.

Our Intent

To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.
Our Commitments
To provide clients with precise data that helps them optimize their marketing efforts
To serve them with a powerful combination of industry experience and elite technical data science
To deliver an unparalleled level of rigorous statistics and depth of research
To be nimble and quick, making it easier for clients to explore new ideas and approaches – and helping them enjoy more success
We are revolutionizing how marketers engage with consumers by illuminating and analyzing – for the first time – the behavioral link between advertising and consumer purchase intent.

About Us

Our company was co-founded in 2015 by award-winning actor, filmmaker, and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler.

Our headquarters are in three exciting locations: Culver City in Greater Los Angeles, the SoHo district of New York City, and The Mission in San Francisco. These three places are the springboard from which EDO’s team supports clients nationwide as they strive to generate greater value from their creative efforts and media investments.

A Few of Our Clients


Have you heard the good news?

Built In LA's 50 Startups to Watch in 2019
February 5, 2019 | Built In Los Angeles
EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts. Read more
Which commercial won the Super Bowl? Depends on who you ask
February 4, 2019 | Fast Company
The measurement and ranking of Super Bowl advertising is as diverse as the commercials themselves. Here’s a look at some of the more interesting ads. Read more
Fewer Super Bowl auto ads leaves brands with more room to shine
February 4, 2019 | Automotive News
The reduced number of Super Bowl car ads benefited the five brands that participated this year -- Audi, Hyundai, Kia, Mercedes-Benz and Toyota. Read more
EDO Builds Data Platform To Measure TV Ad Engagement
January 31, 2019 | Forbes
Kevin Krim, CEO of TV ad measurement company, EDO, uses AI applied to huge consumer behavioral datasets. The company's original founders included Academy Award nominated actor and film maker, Edward Norton, legendary venture capitalist Jim Breyer and Daniel Nadler, founder and CEO of Kensho. Read more
For press inquiries, please email press@edo.com

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