Our Company

EDO helps its clients thrive by enabling data-driven decisions that deliver stronger business results.

Our Intent

To empower leaders of the media profession to achieve greater business performance while also enabling creative professionals to perform their work with greater confidence.

Our Values

About Us

Our company was co-founded in 2015 by award-winning actor, filmmaker, and entrepreneur Edward Norton and PhD economist, poet, and entrepreneur Daniel Nadler.

Our headquarters are in three exciting locations: Culver City in Greater Los Angeles, the SoHo district of New York City, and SOMA in San Francisco. These three places are the springboard from which EDO’s team supports clients nationwide as they strive to generate greater value from their creative efforts and media investments.

A Few of Our Clients


Have you heard the good news?

Access Innovations Completes Mapping Engagement with EDO
October 7, 2019 | TaxoDiary
EDO’s new master product taxonomy allows them to better work with advertisers, agencies, and television networks to inform their decision making when it comes to what products to advertise on what networks and programs. Read more
Toyota, 'Joker' Big Winners On NFL Kickoff
September 9, 2019 | MediaPost
EDO, a TV analytics platform, scored every ad airing during the 2019 NFL Kickoff game, then ranked them based on the incremental search activity above the baseline generated by each ad. Read more
Car Ads Rev Up During NBC’s NFL Season Opener
September 6, 2019 | Broadcasting & Cable
EDO says Toyota spot had most engagement. Read more
Jeep debuts new Gladiator ad during 'Thursday Night Football'
September 6, 2019 | Automotive News
Analytics firm EDO said Toyota, Ford, and Chevrolet had the strongest "search engagement volume" generated by their ad airings. Read more
For press inquiries, please email press@edo.com

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